The 2025 Social Media Image Size Cheat Sheet
Why Image Size Matters on Social Media
Using the correct image sizes for each platform is crucial for a professional and engaging social media presence. When you upload an image with the wrong dimensions or aspect ratio, the platform will automatically crop or resize it, which can lead to:
- Important content being cut off.
- Blurry or pixelated images due to aggressive compression.
- An unprofessional appearance that hurts your brand’s credibility.
This cheat sheet provides the most up-to-date, recommended image dimensions for all major platforms in 2025. Use our Image Resizer & Cropper tool to get your images pixel-perfect before you post.
Instagram is all about visuals. Getting your dimensions right here is essential.
- Profile Photo: 320 x 320 pixels (displays as a circle)
- Square Post (1:1): 1080 x 1080 pixels
- Portrait Post (4:5): 1080 x 1350 pixels (Takes up the most screen space in the feed)
- Landscape Post (1.91:1): 1080 x 566 pixels
- Stories & Reels (9:16): 1080 x 1920 pixels
Pro Tip: For feed posts, always use a width of 1080 pixels. Uploading a larger image will just result in more compression by Instagram.
Facebook is versatile, but that also means there are many different image sizes to consider.
- Profile Picture: 170 x 170 pixels (displays as a circle)
- Cover Photo: 851 x 315 pixels (Be mindful of how it crops on mobile vs. desktop)
- Feed Post (Square, 1:1): 1200 x 1200 pixels
- Feed Post (Portrait, 4:5): 1200 x 1500 pixels
- Link Share Image (1.91:1): 1200 x 628 pixels
- Stories (9:16): 1080 x 1920 pixels
Pro Tip: For link-sharing images, the 1200 x 628 pixel dimension is critical. This is the image that appears when you or someone else shares a link to your website. Set this as your “Open Graph” or “Social Sharing” image in your website’s settings.
X (formerly Twitter)
X is a fast-moving platform. Images need to be optimized to grab attention quickly.
- Profile Photo: 400 x 400 pixels (displays as a circle)
- Header Photo: 1500 x 500 pixels
- In-Stream Photo (16:9 for single image): 1600 x 900 pixels
- In-Stream Photo (1:1 for two images): 800 x 800 pixels each
- Card Image (for links): 800 x 418 pixels (1.91:1 ratio)
Pro Tip: While you can post images with different aspect ratios, a 16:9 ratio generally gets the best display in the feed without being cropped.
LinkedIn is a professional network, and your images should reflect that. Clean, high-quality images are a must.
- Personal Profile Photo: 400 x 400 pixels
- Personal Background Photo: 1584 x 396 pixels
- Company Logo: 300 x 300 pixels
- Company Cover Photo: 1128 x 191 pixels
- Shared Image/Link (1.91:1): 1200 x 627 pixels
- Post Image (Square, 1:1): 1200 x 1200 pixels
Pro Tip: For company pages, your cover photo is a key piece of branding real estate. Use it to convey your company’s mission or a key value proposition.
TikTok
TikTok is a video-first platform, but profile photos still matter.
- Profile Photo: 200 x 200 pixels
General Best Practices
- File Format: Use JPEG for photos and PNG for graphics with text or logos.
- File Size: Aim to keep your images under 1MB to ensure they load quickly, even on slower connections. Use our Image Compressor tool to reduce file size without sacrificing quality.
- Check on Mobile: Always preview your profile and header images on a mobile device, as they often crop differently than on a desktop.
By using this cheat sheet, you can ensure your brand looks polished and professional across every platform.